Monday, October 13, 2008

No PICNIC in Times of India.

Last Friday Picnic, a Marathi movie, was released in Mumbai. Every Saturday, Times of India reviews movies released in Mumbai… but restricts itself to reviewing English and Hindi movies only. Obviously, Picnic is too lowly to be reviewed, as it’s a Marathi movie meant for Marathi Manoos (the 2nd grade citizen of Mumbai).

Promo Pics of PICNIC

So does that mean Times of India does not review Tamil movies in Chennai edition… Kannada movies in Bangalore edition… or Telugu movies in Hyderabad edition? Of course not! How can they ignore the local language movies? The people speaking the local language are 1st grade citizens in these cities. You might be amused to know that the percentage of Kannada speakers in Bangalore is lesser that Marathi speakers in Mumbai!

On two past occasions I have shown how Times of India cold shoulders Marathi manoos – 1 & 2

3M shares an thot – A friend argued that if Marathi Manoos wants to read the reviews of Marathi movies he should read Maharashtra Times… but with that logic Times of India should review only “English Movies” and Hindi movie reviews should appear only in Navbharat Times.

8 comments:

neelakantan said...

Let me ask you a better question.
How many FM stations in Mumbai play marathi songs? Marathi DJ?

In Bangalore TOI carries Kannada (and Telugu/Tamil) movie reviews and every single radio station has Kannada DJs and plays Kannada songs. Why? go figure...

BharGo said...

Hmmm... except for 2 AIR FM stations, I have not heard a Marathi song on FM in Mumbai...

The fact that the most popular station (Radio Mirchi) is owned by Times of India does not help... ;-)

neelakantan said...

So, thats another thing for you to write about, I guess :)

Nikhil said...

मला तुझा ब्लॊग वाचायला खूप आवडते. फ़ारच छान.
हा पोस्टपण मस्त आहे.

BharGo said...

Thanks Nikhil... Vachat raha... Nirash nahi karnar!

FOREVERFRIEND said...

Faarach chhan blog aahe. Jasta Tokachya Bhumika na ghetasuddha Yogya tya goshti nidarshanas aNalya Ahet.

BharGo said...

Thanks for the encouragement... keep reading!

Anonymous said...

The TOI will be highly surprised if they take lingual survey.

Majority of TOI readers in Mumbai 7 around are marathis.

It will be of high business sense if TOI understand this as early as possible and retain the readership.

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