Friday, April 27, 2012

Vodafone targets migrants from UP Bihar

Vodafone entices 'Bhaiyyas' with a 25p/min call rate?... keeping in line with their international policy!

Thursday, April 19, 2012


Image Courtesy: Zid Channel

A Gujju, a Bhaiyya, a Bihari & Malayali died and were facing Yama.

Yama asked them if they wanted some facilities & told Chitragupt to decide on their accommodation.

The Gujju said : "Hey Yambhai, aa marathi loko toh mane shaanti thi jeeva nathi deta. Maari dukaan fodi naakhi. Aa marathi loko ekdum junglee chhe. Mane maari baaju maa marathi maanas nathi joto."

The UP wala said : "Theek kaha gujjubhai ne. Shriman Yam, in marathi logo ne to hamara jeena hi mushkil kar diya hai....eemaan se! Arre, meri dukaan ka board bhi kala kar diya. Kahat rahi ki dukaan ka naam marathi bhasha mein hona chaahiye.. Ab ee bhi koi baat hui kya?

Mujhe bhi mere baaju mein marathi aadmi nahi chaahiye." The Bihari
"Yeh dono sajjan aadmi theek kahat hain. Arre main thode din pehle railway ki pariksa dene mumbai gaya tha.

Raam Lalla ki sougandh, in marathi logun ne humka bahut hi peeta. Hamaar haddi pasli ek kardi. Aisa junglee marathi humka hamaar saath naahi chaahiye."

The Malayali said : " Merego bhi meraathi admi nahin mengdai behut bereshaan kerdai yeh.. Kuch kaam kerne ko nahi aata phir bhi hoshiyari maarke kaheta hai ki tumko hemara mumbai se nikal dega.


Monday, April 16, 2012

Amrut Fusion

Whisky is undoubtedly the most preferred alcoholic drink in India. White spirits and wines still languish on the periphery of Indian ‘Boozeria’. Someone once said that the amount of ‘Scotch’ consumed in India is 3 times of that produced in Scotland! With all this near-divine status for Whisky in general, Indians are relatively at bay when it comes to ‘Single Malts’. So 3M was taken by surprise when his Scottish boss mentioned that he had tasted an 'Indian Singe Malt' in Glasgow which was excellent... he calledएमरूट. This was dismissed as ‘Scottish idiosyncrasy’ by me! Must be some smart Sardar in Scotland who would have rebottled the local produce and given it some exotic Indian brand name to fool these gullible Scots… Indian jugaad at its best.

Then suddenly came the news that a Single Malt from India called ‘Amrut’ (means 'Nectar of the Gods') has be declared as the 3rd Best in the World by none less that Jim Murray in his Whisky Bible… And now it has been declared as the ‘World Whisky of the Year’ by Malt Advocate Magazine!

Wait… it is ‘Amrut’ not ‘Amrit’… a clear give away that the owner of the brand is from a land ‘South of Narmada’! But it cannot be owned by a speaker of a Dravidian language… or else the brand would have been ‘Amrutha’. Hmmm… so 3M started to find out more about the origins of this divine golden liquid. Good ol’ Google helped me understand that the owner is a Marathi Manoos – Neelkanthrao Jagdale of Amrut Distilleries of Bengaluru. 

Chaila… a Marathi Single Malt? So should we say ‘Cheers’ or ‘चांगभलं’?

So let’s all sing 
"अमृताहुनी गोड व्हिस्की तुझी नीकंठा..."

3Mpedia:  Before Mr. Jagadale, there have been other Marathi Manoos like Rajeev Samant of Sula Wines and Sham Chougule of Chateau Indage who have won international accolades for their wines. Also there is another Marathi family in Bengaluru which has been ruling the hearts of 'Bevdaas' in and around the Cauvery Basin for more than a century – The Khodays

Wednesday, April 11, 2012

Morde Chocolates

In the early 90s, my mother had added a new dimension to her culinary expertise… baking cakes. Lovely cakes with delicious icing… Pineapple... Strawberry...  Vanilla… Butterscotch… But my favourite was her ‘Melting Chocolate’ Cake. And to get the right taste, she would travel to Hill Road @ Bandra from our house in Vile Parle to buy ‘cooking chocolate’. This chocolate used to be a bit bitter and was available in plain slabs with a simple logo ‘Morde’. We assumed that this must be an imported brand… maybe Swiss or Italian. As these slabs used to be sold loose by weight and packed in butter paper, there was no way you could find out the source of this yummy brown stuff. The only ‘Indian’ chocolate brands we knew in the pre-liberalisation days were ‘Cadbury’ and Pune based ‘Sathe’!

It has been 2 decades since my mother baked a cake… but the ‘melting chocolate’ taste still lingers in my mouth. Recently 3M was pleasantly surprised while passing Manchar (a town about 50 kms north of Pune). Right in front of me was the factory of ‘Morde Foods Pvt. Ltd.’. Obviously, I assumed that this European company had set up shop in India. Thanks to a revelation by a friend and good ol' Google, I realised that ‘Morde’ is not only an Indian brand… but also a Marathi surname – मोरडे! So read this amazing story of Chandrakant Morde, who rose from the humble world of Mumbai Chawls and BMC schools to become the owner of a $30 Million enterprise!

Now every time you taste that yummy chocolate flavour in Taj Group of Hotels, Oberoi Hotels, McDonald's, Yum Foods, Baskin Robbins or Kwality Walls Group… remember a Marathi Manoos has sweetened your life!

Wednesday, April 4, 2012

Bombay 2 Mumbai

Maharashtra Government has requested the Centre to change the name of ‘Bombay High Court’ to ‘High Court of Mumbai’... 

So can we expect 'Mumbai Sapphire' Gin and music from 'Mumbai Bicycle Club' soon?

Will 'SoBo Central' become 'SoMu Central'?

Will Samantha from Bewitched contact Dr. Mumbai when she falls ill?

Will ‘Bombay Burmah Trading Corporation’ become ‘Mumbai  Myanmar Trading Corporation’?

So the only places you will find 'Bombay' will be a street in London, a town near New York, a beach in California and a hill range south of Auckland in New Zealand... and a host of Indian restaurants around the globe like Bombay Brasserie... Bombay Munch... Bombay Grill... Bombay Palace!


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