A blog that captures the happenings in Maharashtra and rest of the Marathi World (Bruhanmaharashtra) through the eyes of a 3M – Madhyamvargiya Marathi Manoos (Middleclass Marathi Man). Neither is it a view of the anglicized minority which has lost touch with its roots... nor does it speak for the Marathi masses who may lack the “worldview”. Just a somewhere-in-between viewpoint… but a firm viewpoint indeed!
Monday, April 16, 2012
Whisky is undoubtedly the most preferred alcoholic drink
in India. White spirits and wines still languish on the periphery of Indian ‘Boozeria’.
Someone once said that the amount of ‘Scotch’ consumed in India is 3 times of that
produced in Scotland! With all this near-divine status for Whisky in general,
Indians are relatively at bay when it comes to ‘Single Malts’. So 3M was taken
by surprise when his Scottish boss mentioned that he had tasted an 'Indian Singe
Malt' in Glasgow which was excellent... he called ‘एमरूट’. This was dismissed as ‘Scottish idiosyncrasy’ by me! Must
be some smart Sardar in Scotland who would have rebottled the local produce and given
it some exotic Indian brand name to fool these gullible Scots… Indian jugaad at its best.
Then suddenly came the news that a Single Malt from
India called ‘Amrut’ (means 'Nectar of the Gods') has be declared as the 3rd Best in the World by
none less that Jim Murray in his Whisky Bible… And now it has been declared as
the ‘World Whisky of the Year’ by Malt Advocate Magazine!
Wait… it is ‘Amrut’ not ‘Amrit’… a clear give away that
the owner of the brand is from a land ‘South of Narmada’! But it cannot be owned
by a speaker of a Dravidian language… or else the brand would have been ‘Amrutha’.
Hmmm… so 3M started to find out more about the origins of this divine golden
liquid. Good ol’ Google helped me understand that the owner is a Marathi Manoos
– Neelkanthrao Jagdale of Amrut Distilleries of Bengaluru.
Chaila… a Marathi
Single Malt? So should we say ‘Cheers’ or ‘चांगभलं’?
So let’s all sing
Mr. Jagadale, there have been other Marathi Manoos like Rajeev Samant of Sula Wines
and Sham Chougule of Chateau Indage who have won international accolades for their wines. Also
there is another Marathi family in Bengaluru which has been ruling the hearts of 'Bevdaas' in and around the Cauvery Basin for more than a century – The Khodays!