Saturday, December 13, 2008

Innovation by a “rural vernacular” newspaper

3M is sure that 99% of Mumbaikars have never heard Deshonnati, Marathi daily from Marathwada. It is a very strong local newspaper with a large readership. Being a “rural” newspaper, did not stop it from innovating to deliver a distinct benefit to its customers!

No comments:


Blog Widget by LinkWithin