Thursday, September 11, 2008

Dutondi (Double Speaking) Media

Newspaper and channels are supposed to be unbiased and are supposed to give true picture of the events going on in the society. But recently they seem to be running after circulation and TRPs. Obviously the “Marketing Guys” are driving them and hence they write or say what would be “saleable” to their target group. Recently a lot of Marathi news channels have been opened e.g Star Majha, IBN Lokmat and Zee 24 Taas. They have diametrically opposite viewpoints on the Raj-Bacchan row from the national channels owned by the same media house e.g. Star News, CNN IBN & Zee News. Obviously they are playing to the gallery!

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